Vail Resorts Retail was previously known as Specialty Sports Venture which was started in 1994, by the Gart family, whose legacy in sports retailing began with the unforgettable Gart Bros. Sporting Goods business. What developed from this foundation was a unique business model—a chain of specialty stores in the ski, golf, bike, and fly fishing markets. Today, with over 150 locations, SSV is one of the largest specialty retailers in the country. A combination of flagship stores, retail & equipment rental shops, each unique location maintains a distinct inventory, staff and local experience.