9 Jul 2015

Germany Study Guide

by | posted in: Education, Germany Study Guide | 0

Germany Study Guide

Studying in Germany

A great reason to study in Germany, is the broad spectrum of educational opportunities offered here. Read more about the different types of higher educational institutes available in Germany and a few practical details you should consider during your preparations for studying in Germany.

Education in Germany:

  • Universities in Germany
  • Universities of Applied Sciences in Germany
  • Colleges of Art, Film and Music in Germany
  • Church-maintained Colleges in Germany
  • Private Universities in Germany
  • Universities of Cooperative Education in Germany
  • Admission to study in Germany

Getting a student visa for Germany

International students from a country within the European Union or Australia, Japan, Canada, Isreal, New Zealand, USA, Switzerland, Honduras, Monaco and San Marino do not need a visa to apply to study in Germany. However, if you are from a country not included in the above you will need to apply for one of the following visas. Make sure that you apply for the right visa; a tourist visa can for example not be converted into a student visa.

  1. Language course visa: valid only for the duration of the course.
  2. 3-month study applicant’s visa: valid for those who have not yet been admitted to a university. Upon admission, it must be converted into a resident permit for student purposes at the office for foreigners’ affairs as quickly as possible.
  3. Visa for study purposes: valid for one year. Student must provide proof of admission and financial support for the duration of study to receive this visa.

Required documents to apply for a student visa:

  • Valid passport
  • Passport photos
  • Entitlement to university admission, as recognized in 
  • Germany (usually a high school diploma or graduation examination certificate)
  • Evidence of previous academic performance
  • Proof that complete financial support for one year is guaranteed

These documents should then be submitted at the German Embassy or the German Consulate in your country of residence together with your visa application.

Working While Studying in Germany

Earning money alongside studying is a way of life for many students in Germany. Students from the European Union and the EEA stand practically on equal terms with German students and have free access to the German job market. However, for students who do not come from the EU or EEA countries, work is restricted; you are only allowed to work 90 full or 180 half days in a year. To do this you do not need authorization from the Employment Agency, i.e. the German authorities. There are exceptions, so please check employment regulations before taking on a job.

Student Housing in Germany

The student housing options in Germany usually depend on what type of studies you conduct. Students on an exchange programme are usually provided a room in student accommodation. The German student affairs association (Deutsches Studentenwerk) offers around 180,000 places in student housing all over Germany and is the cheapest form of housing for students. There are different types of housing ranging from simple rooms sharing the kitchen, bath/shower and WC, self-contained housing in a flat share/community and single or double apartments.

In Germany, there are often communal rooms such as cafés, laundry facilities and cellars for bicycles. An increasing number of housing also offers cheap internet access. Students who only need a room temporarily can lodge in Guest houses/student hotels. To find out more about you student housing options, enquire at the University of your choice!

Cost of Living in Germany

When estimating cost of living in Germany the rent is on average about 250 Euro per month, is the largest monthly expense for students. However, the amount depends mainly on the type of accommodation and the place of study. You should reckon on spending between 540 euro and 670 euro per month on your cost of living (including mandatory health insurance, social contributions to the higher education institutions, etc.). Students in major cities may spend more.

Deutsches Studentenwerke offers a specially-developed value-for-money service package for foreign students which substantially help foreign students begin their studies and life in Germany.

30 Jun 2015

Facebook Marketing

by | posted in: Business Promotion, Facebook, Social Media | 0

Introduction

More information Facebook has about its users, the more valuable it is to advertisers because they can target their ads with greater precision. :

  • Investors want to see more active users spending more time on the site, and Graph Search might be the product to make that shift transpire
  • Graph Search is a game changer, giving Facebook access to implied purchase intent, and also finally allowing real-time deep understanding of brand fans and Prime Prospects
  • Graph Search marks a return to the race for likes, because businesses with more likes from a person’s social graph will rank higher in results

If you’re new to Facebook marketing or your current Facebook marketing strategy doesn’t work, read our top-five tips on how to create a successful campaign.

We’ll go through the basics of:

  1. Segmentation
  2. Ads Optimization
  3. Scheduling Your Campaigns
  4. Managing Your Budget Wisely
  5. Tracking Your Results

1. Segmentation – How to Target Your Audience

How to Segment Your Targeting

The most important of all our Facebook marketing tips is to segment your targeting. The more specified your targeting is, the more detailed and accurate information you’ll receive.

With some quick modifications we got the audience down considerably – from over 8 million to 248 thousand – but for niche products you should probably be even more specific.

But the key is to make “relevant” people see and click through on your ad.

Successful Facebook ad optimization always takes a lot of testing

2. Optimize Your Ads – Tell the Right Story

Once you’ve tracked down your potential buyers you have to present an appealing, clickable story.

Think about it: How many ads and commercials are you bombarded with every day in magazines, newspapers, on TV and on the Web? How many of these do you think lead to a purchase?

This is the frame you have to work within:

You need to make the most out of the title, body text and image.

To become successful in Facebook marketing you need to test multiple types of ads with different content.

How to Optimize Your Facebook Ads

You can spend a lot of time changing, tweaking and testing your ads and often this is time well spent. Some basic guidelines that are good to follow.

Always:

  • Use proper grammar and punctuation.
  • Use an image that represents your product and draws attention.
  • Tell the truth (in the end you don’t want just the click, you want the buy).

Never:

  • Capitalize all letters or have all in lower case.
  • Use too generic stock photos; a personal touch often works better.

Try To:

  • Have a “call to action” in the text.
  • Have a question or speak to the visitors’ emotions if a clear “call to action” doesn’t work.
  • Look at your competitors and try to stand out.

Once you have accumulated some data you will have a picture of what works and you can start optimizing your Facebook marketing strategy and refine your best ads.

Simply delete ads that are performing poorly and move the budget to the higher-converting ones.

3. Scheduling Your Campaigns

A well-known Facebook marketing fact is that your ads well show different results based on day of the week you are running them. The biggest difference is normally between weekdays and weekends.

Scheduling your ads as part of your Facebook marketing strategy will increase your performance.

4. Managing Your Budget Wisely

Facebook officially tells advertisers not to optimize their ads with the max bid to set the amount of clicks that you will buy per day. The official statement is that the max bid price should always be what you are really able to spend per click.

Instead you should optimize with the daily budget per campaign.

Of course Facebook wants you to spend as much money as possible per click, so this Facebook marketing strategy for optimization should be studied carefully beforeyou follow it blindly.

Bid Size Affect Click-Through Rate

If you have a low max bid, Facebook will choose to show your ads to these people, affecting your CTR negatively. This will then affect your quality score negatively and you might lose even more bids.

A good Facebook marketing tip is therefore to test different max bid sizes and monitor how this is affecting your CTR. In the end a low CTR might cause you to lose bids.

5. Use Conversion Tracking to See Results of Ads

We have enabled the conversion tracking solution offered from Google Analytics. This means you’re able to monitor exactly what ad generated what sale as part of your normal daily operation.

To Sum It Up

When you should show your ads during the day or what your max bid should be.

  • The answer to that comes from testing and tweaking.
  • What we can do, however, is provide you with a tool that makes your job a lot easier.
  • With Qwaya you can test your ads with different content aimed towards different part of the population and you will instantly get an answer on how your ads preform.
  • When you try different approaches, your work will eventually lead you to your best-preforming Facebook marketing.

Best Facebook Ads

Create Facebook Ads – Image, Title and Ad Text: What works on Facebook? What does a good ad image look like and how do you write copy that captures your audience? In this section we go through best practice when creating a Facebook ad.

Checklist to a Successful Facebook Campaign: If you want to make sure you have everything planned before launching your Facebook campaign, use this checklist. Print it out, make notes in it and bring it to the meeting if you want to present your work. When you can tick all boxes, you are ready to start advertising.

Guide to Facebook Ads: What are the different advertising options when you run Facebook ads? In fact, there are quite a few of them. We take a deeper look at the ad types and try to explain the details of each one of them.

How the Buffer Facebook page performs

Here’s a look at the past 90 days of data on Buffer’s Facebook page.

  • Average post reach – 652
  • Average post clicks – 49
  • Average post comments – 1.3
  • Average post reshares – 1.6
  • Average post likes – 4.5

Post to Facebook at non-peak times:

  1. Post more frequently to Facebook – six times per day
  2. Post less frequently to Facebook – once per day
  3. Ask questions in the updates
  4. Change the style of the update
  5. Post only link updates
  6. Post different types of images with the links

Conclusion:

Which Facebook marketing tips work?

We tried seven of the best Facebook marketing tips we had for getting better results with our Facebook marketing. Here’s how they went.

  1. Post at non-peak times –evenings work great
  2. Post 6x per day – no change
  3. Post 1x per day – no change
  4. Post questions – drop in engagement
  5. Change the style of the update – slight increase
  6. Post only link updates – big increase
  7. Post different images as links – original graphics do better than stock photos

Our takeaways:

  • Share link posts
  • Share in the evenings
  • Create a main image/graphic for your post

Of course, our results could be different from yours. So many factors—industry, audience, relationship, engagement—will impact the final outcome, so if you want to find the perfect Facebook marketing strategy for you and your page, it’s best to test.

3 Jun 2015

The Mysteries In Our Life

by | posted in: Astrology | 0

The unseen, unknown and unexpected and at times unpleasant too have been experienced by individuals many a times in their life. How such happenings are defined in astrology and how an astrologer could visualize such happenings through individual’s horoscope chart??

In-depth analysis of 8th house in chart gives us the answer for all the above queries. In astrology the 8th house is normally depicted as house of death, fears, danger, loss, scandals, imprisonment, and above all it is treated as a hidden house. The only positive things attributed to 8th house are, inheritance and sudden luck provided it is influenced by benefic planets in any way. All the above factors are true as long as the predictions are correlated with reference to the time and dasa period of the individual.

     8th house is a hidden house and hence placement of benefic planet relating to a benefic house will reduce the benefic effects of the said planet. But at the same time placement of any planet relating to a malefic house will not result in any negative effects relating to the malefic houses concerned and instead only produces positive impact. It will only cause vipreet raja yoga which is good to the individual. 8th house is considered as house of death. Actually the 8th shows only the individual’s longevity. The strength of the planets associated with 8th house decides the person’s longevity or Ayush but not his death.

   The dasa periods ( major or minor dasa periods) of 8th lord or the planets deposited in 8th house only denotes a total transformation in a person whether physically, financially, emotionally, socially, morally, into a new person after experiencing lot of hardships in life. So, it is a house of transformation to a new life discarding old pattern of life, old thoughts, old habits,etc… However, if the dasa period happens to be at an older age, the transformation could be attributed to his leaving the body and taking a new status of heavenly body.

     All the characteristics referred to the 8th house are the process undergone by individuals during the course of time to become a transformed person. The placement of benefic planets brings out the changes without much trouble and the malefic planets vice- versa. But whatever happens would be in an unexpected way whether it’s a loss or gain. If an individual realizes and understands this process of regeneration, there is no fear about the periods of planets associated with 8th house during his life time. Instead, he can make use of the opportunity to refine himself and pave way to his own new life with positivity.

3 Jun 2015

What a magic in numbers?

by | posted in: Numerology | 0

Have your name matching to your date of birth numbers… feel the positive vibrations and see the magical changes in your life..

The secret of “success” lies in the positive vibration created while using a “name” All the 26 alphabets of English language have specified numbers and the letters of the chosen name could be designed to suit the major frequencies of a person.

Such modifications done with reference to a person’s date of birth, will enhance the positive vibrations of a person and will make his life smoother and happier. New born baby names as per numerology, modification of names to suit your date of birth..

 

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