Customer Relationship Management (CRM) is a method to control an enterprise’s interaction with contemporary and capability customers. it makes use of information analysis approximately clients’ history with an agency to enhance business relationships with clients, in particular focusing on purchaser retention and ultimately using income increase.
In CRM (Customer Relationship Management), CRM software program is a category of software program that covers a large set of programs designed to help organizations manage most of the following commercial enterprise processes: consumer facts. customer interaction. get entry to enterprise statistics. automate sales.